98.5 the Sports Hub's Toucher and Rich demonstrated a 'how-to' and a 'how not-to' in sports broadcasting by using Cedric Maxwell and Jim Gray's weekends.
"You know, fans in every market are a little bit different. So I think there is something to be learned from us here, but I don't think you could just replicate it in ten different markets and expect that exact the same success."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."