Tag: 98 Rock

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Abe Kanan Shifts To Morning Drive at 98 Rock Sacramento

Music BMM Staff BMM Staff -
"Kanan joined 98 Rock in early 2024 and quickly became a recognizable presence in afternoons."

98 Rock Adds Priestly To Weekend Lineup

Music BMM Staff BMM Staff -
"98Rock rolled out the red carpet and had me on this morning to announce my Homecoming! Back on FM on the legendary 98 Rock Baltimore!"

Barrett Media’s Top 20 Active/Modern Rock Radio Shows of 2025

2025 Jason Barrett Jason Barrett -
"One hundred and seventy nine (179) Rock radio shows appeared on ballots turned in by our voters."

Andy Hawk Elevated To Brand Manager 98 Rock, 96.9 The Eagle Sacramento

Music BMM Staff BMM Staff -
"Andy’s smarts, passion and love for Sacramento make him the definitive choice to lead these two legendary brands into their next chapter."

Paul Marshall Out At Sacramento’s 98 Rock

Music BMM Staff BMM Staff -
"Well…this one hurts. As of right now, I have been what they call R.I.F.d. It’s another way of saying laid-off. I lost my job."

Why Bubba the Love Sponge Believes Owning Your Content Is the Immediate Future for Radio Talent

Features Mike Stern Mike Stern -
"All these terrestrial radio hosts that haven’t carved out a digital space, they're f****d. They don't own anything. They don't own their name, image, or likeness. I’ve owned all my content since I was on the Power Pig (WFLZ) in 1992."

Lauren O’Neil Signs Extension With Q101

Music BMM Staff BMM Staff -
"O’Neil, a familiar voice to Chicago listeners for more than a decade, first joined WKQX in July 2012 during the station’s run on 87.7 FM"

Justin Johnson Drives 98 Rock’s Swagger and Service

Features Charese Fruge Charese Fruge -
“We’ve set station ratings records by sticking to the premise that our talent is what makes this station great."

Barrett Media’s Top 20 Rock Radio Shows of 2024

2024 Jason Barrett Jason Barrett -
"75 Active/Modern rock radio shows appeared on ballots turned in by our voters."

Barrett Media’s Top 20 Rock Radio Program Directors of 2024

2024 Jason Barrett Jason Barrett -
"57 Active/Modern rock radio program directors appeared on ballots turned in by our voters."
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

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"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."