Audacy has expanded the responsibilities of longtime Sacramento programmer Andy Hawk, naming him brand manager of 96.9 The Eagle (KSEG-FM) and 98 Rock (KRXQ-FM) while he continues to oversee ALT 94.7 (KKDO-FM), placing all three of the company’s rock-formatted stations in the market under a single strategic vision.
In the expanded role, Hawk will direct content strategy, talent development, imaging, operations and brand positioning for the heritage rock outlets, aligning them with broader corporate initiatives while maintaining distinct identities that have resonated with Sacramento listeners for decades.
The move gives him oversight of a cluster that touches multiple generations of rock fans, from active rock loyalists to alternative enthusiasts, at a time when companies continue refining how format brands compete for audience share and advertiser attention across broadcast and digital platforms.
“Andy’s smarts, passion and love for Sacramento make him the definitive choice to lead these two legendary brands into their next chapter,” Rock Format Vice President Ryan Castle said, noting Hawk’s deep ties to the region and his familiarity with the competitive landscape.
Castle added that Hawk understands the community’s pulse and is well positioned to guide the stations forward as listening habits evolve and audience expectations shift in a multiplatform environment.
For Hawk, the appointment represents both a professional milestone and a personal full-circle moment, as he grew up listening to the very signals he will now supervise.
“I’ve grown up with these stations and have worked alongside the programmers of KRXQ and KSEG for the last two decades,” said Hawk. “It’s truly an honor to get to lead these two massive Sacramento Brands.”
Hawk’s career trajectory reflects steady growth within the company and the format. He began as an intern at 98 Rock in 1997 before earning on-air opportunities that included hosting “Local Licks,” a program focused on regional music, and later serving as a traffic and weather anchor from 2009 through 2015.
That on-air foundation eventually transitioned into management when he assumed his first leadership role in 2016 as alternative regional brand manager, expanding his influence beyond a single daypart and into broader strategic planning.
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