The Atlanta Braves are taking full control of their local television future. On Tuesday, the organization unveiled BravesVision, a team-owned and operated multimedia platform that will serve as the official local television home of the club beginning with the 2026 season, marking a significant shift in how Braves baseball is produced, packaged and delivered across the Southeast.
By bringing production, sales, marketing, and distribution in-house, the Atlanta Braves gain full control of their broadcasts. The move places the franchise at the center of every creative and business decision. It also reflects a broader industry shift. More teams are pursuing autonomy as the regional sports network model continues to evolve.
“This endeavor will bring the most vital link to our fanbase — our television broadcast — back under the control of our organization,” Braves President and CEO Derek Schiller said in a statement. “Generations of Braves fans were raised watching games on a network that shared ownership with the baseball team. With BravesVision, we believe that we can present Braves baseball in new and innovative ways allowing us to expand and elevate our storytelling capabilities across all of our platforms.”
BravesVision plans to produce more than 140 regular-season games. It will also deliver expanded pregame and postgame coverage. That structure gives the Atlanta Braves direct control over on-air presentation. It also allows oversight of sponsor integration and digital extensions.
Distribution will follow a multi-pronged strategy designed to reduce friction for fans across the Braves’ six-state territory. Through direct agreements with cable, satellite, and streaming distributors, BravesVision will be carried by traditional video providers. Channel placement and availability will be announced once those agreements are finalized.
In addition, the service will stream on Braves.TV, Major League Baseball’s digital platform, allowing subscribers to watch all non-national exclusive regular season games without local blackouts. Fans will also have the option to purchase out-of-market access to follow every MLB team.
The team will continue its relationship with Gray Media, which will simulcast a select number of games over the air for free across Atlanta and the broader Southeast for a second consecutive season. Specific OTA matchups will be revealed prior to Opening Day. Gray Media’s involvement will extend beyond the regular season. The company plans to carry 15 Spring Training games in 2026 across 26 Southeastern markets, while streaming those contests free on Braves.TV for fans who register for an account.
The launch of BravesVision builds on what the Atlanta Braves call an expansive multimedia platform. That footprint includes the largest radio affiliate network in Major League Baseball. It also features a growing slate of short-form digital content. The organization boasts more than eight million social media followers.
National broadcasts will remain part of the picture as well, with appearances on partners such as FOX/FS1, ESPN, TBS, NBC/Peacock and Apple TV continuing under MLB’s existing agreements. The Braves had been with Main Street Sports Group before it collapsed earlier this month.
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