Tag: Ad Copy

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The News/Talk Radio Industry Reacts to ABC News Radio Using Pre-Recorded Newscasts

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"Cost-cutting isn't the issue that concerns me most. Transparency is."

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

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Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

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"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

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"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Media Sales in the Digital Age: Leveraging Technology for Success

Sales Meeting Dave Greene Dave Greene -
At the end of the day, the goal is to spend less time on administrative tasks and more time building relationships, closing deals, and driving YOUR revenue.

Never Let A Good Disaster Pass You By

Columns Jeff Caves Jeff Caves -
"Remember the Ice Storm Sale of 1975!"

Ad Copy Is Annoying But It Matters

Columns Andy Masur Andy Masur -
"Make your call, allow your analyst to break the play down, then, because the pace of the game allows, you can get in that ad. It’s only obtrusive if you allow it to be."

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Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

Columns 0
Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

Features 0
"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

Columns 0
"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Tony Reali Reflects on His Journey From ‘Around the Horn’ To Building the ‘Real Deal’

Features 0
"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."