At the end of the day, the goal is to spend less time on administrative tasks and more time building relationships, closing deals, and driving YOUR revenue.
"Make your call, allow your analyst to break the play down, then, because the pace of the game allows, you can get in that ad. It’s only obtrusive if you allow it to be."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."