Tag: AdImpact
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Political Advertising for Ohio, Texas Senate Races Accounts for 47% of All Senate Spending
Republicans have spent 60% of the money invested in the nine battleground races, while Democrats account for the remaining 40%.
AdImpact Forecasts $273 Million in Radio Spending During 2026 Midterms
Broadcast TV remains the largest recipient, collecting $3.9 billion so far.
Political Advertising on Radio Jumps 22% as 2026 Midterms Approach
Political advertising on radio has jumped 22% in the past month as campaigns prepare for the midterm election's biggest spending stretch. AdImpact reports radio...
Political Ad Spending Outpacing Past Records, New AdImpact Data Shows
$449.7 million alone was spent in June, according to AdImpact.
2026 Political Advertising to Reach Record $11.6 Billion, AdImpact Forecast Shows
The revised estimate would make the cycle the most expensive on record and represents a 4% increase compared to the 2024 presidential election.
2026 Midterm Political Advertising Outpacing 2022, New AdImpact Data Shows
California is primed to exceed the previous record of the most expensive governor's race on record.
Political Advertising for 2026 Midterm Elections $1 Billion Ahead of Last Cycle, AdImpact Dat Shows
Radio, however, has received just 2% of the political advertising dollars so far this cycle.
Political Advertising For 2026 Election Cycle Already Past $1 Billion, AdImpact Data Shows
Digital advertising has received the largest share of any medium thus far.
Political Advertising Already Surpasses $1 Billion for 2026 Cycle, AdImpact Data Shows
More than $460 million has been earmarked for races this year, and an additional $605 million expected to be spent on 2026 elections.
Big Beautiful Bill Helping Political Advertising Surge in Off-Year
In total, $721 million has been spent in political advertising during the first six months of 2025.