Tag: AdImpact

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

2026 Political Advertising to Reach Record $11.6 Billion, AdImpact Forecast Shows

Business Garrett Searight Garrett Searight -
The revised estimate would make the cycle the most expensive on record and represents a 4% increase compared to the 2024 presidential election.

2026 Midterm Political Advertising Outpacing 2022, New AdImpact Data Shows

Business Garrett Searight Garrett Searight -
California is primed to exceed the previous record of the most expensive governor's race on record.

Political Advertising for 2026 Midterm Elections $1 Billion Ahead of Last Cycle, AdImpact Dat Shows

Business BMM Staff BMM Staff -
Radio, however, has received just 2% of the political advertising dollars so far this cycle.

Political Advertising For 2026 Election Cycle Already Past $1 Billion, AdImpact Data Shows

Business BNM Staff BNM Staff -
Digital advertising has received the largest share of any medium thus far.

Political Advertising Already Surpasses $1 Billion for 2026 Cycle, AdImpact Data Shows

Business BNM Staff BNM Staff -
More than $460 million has been earmarked for races this year, and an additional $605 million expected to be spent on 2026 elections.

Big Beautiful Bill Helping Political Advertising Surge in Off-Year

Business BNM Staff BNM Staff -
In total, $721 million has been spent in political advertising during the first six months of 2025.

Political Advertising Hits Nearly $150 Million During First Quarter, New AdImpact Data Shows

Business BNM Staff BNM Staff -
The Wisconsin Supreme Court race is poised to be the most expensive state supreme court race ever, with already nearly $70 million spent and reserved.

Political Advertising Reached Nearly $11 Billion During 2024 Election, AdImpact Data Shows

Business BNM Staff BNM Staff -
2024 saw the most expensive Senate race in history with $477 million spent in Ohio alone.

Nearly $450 Million in Political Advertising Reserved Until Election Day, New AdImpact Data Shows

Business BNM Staff BNM Staff -
The reporting from AdImpact states that since July 22nd, 21% of all presidential political advertising has been spent in Pennsylvania.

Political Advertising Surpasses $6 Billion as 2024 Election Nears

Business BNM Staff BNM Staff -
The total spent on political advertising has been helped by tight Congressional races, especially Senate seats in Arizona, Montana, and Ohio.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."