Tag: AdImpact
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2026 Midterm Political Advertising Outpacing 2022, New AdImpact Data Shows
California is primed to exceed the previous record of the most expensive governor's race on record.
Political Advertising for 2026 Midterm Elections $1 Billion Ahead of Last Cycle, AdImpact Dat Shows
Radio, however, has received just 2% of the political advertising dollars so far this cycle.
Political Advertising For 2026 Election Cycle Already Past $1 Billion, AdImpact Data Shows
Digital advertising has received the largest share of any medium thus far.
Political Advertising Already Surpasses $1 Billion for 2026 Cycle, AdImpact Data Shows
More than $460 million has been earmarked for races this year, and an additional $605 million expected to be spent on 2026 elections.
Big Beautiful Bill Helping Political Advertising Surge in Off-Year
In total, $721 million has been spent in political advertising during the first six months of 2025.
Political Advertising Hits Nearly $150 Million During First Quarter, New AdImpact Data Shows
The Wisconsin Supreme Court race is poised to be the most expensive state supreme court race ever, with already nearly $70 million spent and reserved.
Political Advertising Reached Nearly $11 Billion During 2024 Election, AdImpact Data Shows
2024 saw the most expensive Senate race in history with $477 million spent in Ohio alone.
Nearly $450 Million in Political Advertising Reserved Until Election Day, New AdImpact Data Shows
The reporting from AdImpact states that since July 22nd, 21% of all presidential political advertising has been spent in Pennsylvania.
Political Advertising Surpasses $6 Billion as 2024 Election Nears
The total spent on political advertising has been helped by tight Congressional races, especially Senate seats in Arizona, Montana, and Ohio.
Radio Sees Significant Uptick in Presidential Advertising in 2024 Election, New AdImpact Study Shows
Should projections come to fruition, it will total more than $45 million for the industry.