Tag: AdImpact
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Political Advertising Surpasses $6 Billion as 2024 Election Nears
The total spent on political advertising has been helped by tight Congressional races, especially Senate seats in Arizona, Montana, and Ohio.
Radio Sees Significant Uptick in Presidential Advertising in 2024 Election, New AdImpact Study Shows
Should projections come to fruition, it will total more than $45 million for the industry.
Senate Races Propel Political Advertising to Nearly $2 Billion Between Labor Day and 2024 Election
The political advertising world is about to spend nearly $2 billion between Labor Day and the 2024 election, new AdImpcat data shows.
Tight Senate races...
Majority of Presidential Election Advertising Spent in 7 Battleground States, New Data Reveals
$336 million has been spent on broadcast advertising, with Democrats accounting for $254 million of the purchases.
August 2024 Political Advertising Dwarfs Previous Election Spending, New Reports Show
Those figures are sharp increases compared to the $245,1 million and $62.3 million spent in August 2020 and 2016, respectively.
2024 Election Ad Spending Surpasses $3 Billion, New Report Claims
More than $550 million has already been reserved for fall advertising for Senate races, with an additional $330 million spent on House campaigns.
Radio Projected to Garner Record Political Advertising Figures, AdImpact Study Shows
"A concentration on seven key general battleground states will drive spending in the category."
News/Talk Top Earning Radio Format for Political Advertising
Despite its widespread use, radio has only accounted for 3% of the total spending thus far.
Radio to See Nearly $120 Million in Congressional Campaign Spending, New Projections Show
Chicago ($7.6 million), Cleveland ($6 million), and Washington D.C. ($5.8 million) have seen the biggest spends in the political advertising sphere in recent weeks.
Presidential Ad Spending Slowing Due to Uncompetitive Primary Season
“Looking ahead to future primaries, there appears to be a lull in Presidential spending.”