Tag: advertising budgets

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Morning Show Pioneer Mike Marino Passes Away at 60

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"He loved the industry, he loved the people in the industry, and was always finding ways to help talent improve their craft."

‘Ben & Woods’ Earn Three-Year Contract Extensions at 97.3 The Fan

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"By the end of the new three year deal that we that we just agreed to, we will have been on the air more than a decade on this station. It doesn't happen."

Megyn Kelly Launches ‘MK Confidential’ True Crime Series

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"I hope you find the results as addictive as we have!”

Gilbert Arenas Lands New Podcast Partnership With Playmaker

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"We're thrilled to partner with them as they relaunch this incredible property and help them continue delivering for the fans who have been with them from the beginning."

Cancelling Your Radio Advertising is a Bad Idea

Business Jeff Caves Jeff Caves -
While it might be tempting to cancel your radio ads to save money, it can undermine your long-term marketing strategy and overall business health.

The ’70-20-10 Rule’ for Advertising Budgets

Columns Jeff Caves Jeff Caves -
No one wants to be the business that holds onto the past and gradually declines.

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‘Ben & Woods’ Earn Three-Year Contract Extensions at 97.3 The Fan

Sports 0
"By the end of the new three year deal that we that we just agreed to, we will have been on the air more than a decade on this station. It doesn't happen."

Megyn Kelly Launches ‘MK Confidential’ True Crime Series

News 0
"I hope you find the results as addictive as we have!”

Gilbert Arenas Lands New Podcast Partnership With Playmaker

Sports 0
"We're thrilled to partner with them as they relaunch this incredible property and help them continue delivering for the fans who have been with them from the beginning."

Don Lemon: People ‘Keep Asking Me’ to Run for President

News 0
"I don’t know. I might. I’m serious."