"All I wanted to do with my life was to write about sports and I never imagined it would take me this far. The team with me is second to none. Now, we ball."
“Raw, real, unpredictable. Radio can be that. It should be that. Say the thing and take the risk. At this point, nothing shocks people anymore - what surprises them is honesty.
For the most part, Alternative stations have stopped chasing after one-off TikTok artists and gone back to what the format is best at: finding and exposing talented new musicians who will (ideally) have long careers.
Who are the new core artists in Alternative? We keep reaching back to the ‘90s and including these artists not just as power gold, but also now as currents.
"All I wanted to do with my life was to write about sports and I never imagined it would take me this far. The team with me is second to none. Now, we ball."