Tag: AM Radio

The news/talk host endorsement is the most impactful of any piece of advertising that can be sold in any form of media. If your team has not sold out your endorsements, you need to be an active participant in making sure that the spots are booked.

Does this mean you can go back to doing radio like it's 1996 instead of 2026? Of course not.

The data backs it up. The gap between afternoon and morning drive continues to narrow, and there's no reason to assume that trend reverses itself.

The hosts who build real, lasting connections with their audiences aren't the ones who follow every internal directive without question.

Significance for many is based on comments, likes and shares. In news/talk radio, we are measured by revenue and ratings. Our feedback is not necessarily immediate.

You're the person posted up at the corner of the bar having the real conversations. This isn't about being pro- or anti-any administration. It's about sounding like a real person, not a press briefing.

What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

Tradition is nice, but it is not necessarily embraced by advertisers or listeners.

There is no other format better positioned than news/talk radio to capture listenership and revenue with this once-in-a-lifetime opportunity.

Hosts and producers are so worried about missing a social media post, a text, a sext, or watching their DraftKings account. Let the studio be about radio.