"None of them are going to say a damn thing about it. They're all afraid if I go after Stephen A. [Smith], he'll have my job. If I go after him, he'll get me fired. What a shame that is."
Too much familiarity can create an inside conversation that loyal P1 listeners will get but that will be difficult for non-regular listeners to follow. Our shows should always be designed around what the target audience is experiencing, discussing, and feeling.
"You can’t argue that AM radio matters to local communities while replacing local voices with centralized programming. You can’t tell listeners that the AM band is still relevant while giving them fewer reasons to tune in."
It is estimated that 50-plus million Americans play fantasy football. Of that 50,000,000 figure, 65% are men. The players are affluent as well. These two stats mirror your audience.
No listener remembers a dull interview with the mayor about the next city council meeting. No listener will stop you at the hardware store to compliment you on that great question about the new traffic circle. Make connections by sharing what makes you tick.
"None of them are going to say a damn thing about it. They're all afraid if I go after Stephen A. [Smith], he'll have my job. If I go after him, he'll get me fired. What a shame that is."