Tag: AM Radio

Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.

There is a significant portion of your audience that gets home on a Friday night and has no real human contact until they arrive at work on Monday. There is an opportunity for radio.

John Fredericks Media Network is expanding again. WAKM-AM in Franklin, Tennessee, is joining its growing portfolio. What We Know: John Fredericks Media Network has reached...

Speaking with that one person is essential to your success. Every fan is a gift, and in today's segmented media landscape, those interactions matter more than ever.

Being a contrarian can absolutely work for a host. It grabs attention, and it can build a brand. But real skill shows up when a host takes a popular topic somewhere unexpected instead of somewhere predictable.

"Cost-cutting isn't the issue that concerns me most. Transparency is."

"And if you look at revenue, revenue has just collapsed."

How do you reconnect with that first moment of love? If that love has changed, is it time to walk away on your own terms and divorce the industry?

The news/talk host endorsement is the most impactful of any piece of advertising that can be sold in any form of media. If your team has not sold out your endorsements, you need to be an active participant in making sure that the spots are booked.

Does this mean you can go back to doing radio like it's 1996 instead of 2026? Of course not.