Tag: AM Radio

Speaking with that one person is essential to your success. Every fan is a gift, and in today's segmented media landscape, those interactions matter more than ever.

Being a contrarian can absolutely work for a host. It grabs attention, and it can build a brand. But real skill shows up when a host takes a popular topic somewhere unexpected instead of somewhere predictable.

"Cost-cutting isn't the issue that concerns me most. Transparency is."

"And if you look at revenue, revenue has just collapsed."

How do you reconnect with that first moment of love? If that love has changed, is it time to walk away on your own terms and divorce the industry?

The news/talk host endorsement is the most impactful of any piece of advertising that can be sold in any form of media. If your team has not sold out your endorsements, you need to be an active participant in making sure that the spots are booked.

Does this mean you can go back to doing radio like it's 1996 instead of 2026? Of course not.

The data backs it up. The gap between afternoon and morning drive continues to narrow, and there's no reason to assume that trend reverses itself.

The hosts who build real, lasting connections with their audiences aren't the ones who follow every internal directive without question.

Significance for many is based on comments, likes and shares. In news/talk radio, we are measured by revenue and ratings. Our feedback is not necessarily immediate.