Tag: AM Radio

"AM radio may never return to its former dominance. But its survival will depend on becoming more local, more authentic, and more creatively connected to the digital habits of modern consumers."

News/talk radio needs to innovate and not just play protect-the-platform strategies. Focusing on content and the imagination of experimenting is key

If this bill is as popular as the numbers suggest, someone has to answer for the fact that it's gone essentially nowhere.

There are hosts whose next sentence I can predict without hesitation. That is certainly problematic. The unexpected is essential for your show.

"We are grateful for your years of loyal listenership."

Outside of Election Day, there are very few tentpole moments that are built, teased, and anticipated days or weeks in advance. However, the material exists. We just need to find it and be prepared for it, because the institutions themselves aren't going to hype it up.

The more people listening, the better. Without strong cume, our shows and stations are built upon time spent listening.

When listeners want to feel informed, entertained, and engaged by talk that actually reflects their lives, their state, or their region, they're not exactly super served by someone broadcasting from a studio 2,000 miles away.

One of the issues with that is the news cycle is moving so fast that an on-demand show from three hours ago may be obsolete. I think that is a challenge we have not fully adjusted to.

We can pretend there's some random revitalization on the way. Vintage and nostalgia are absolutely having a moment with younger demographics right now -- except for AM radio. They don't care about it, and let's face it: they're never going to.