Tag: AM Radio
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How to Refresh Your Morning Show Before Management Does It for You
I hate to hit you with this truth bomb: we are all replaceable. It is show business.
Radio’s Biggest Selling Point Has a Serious Problem
The numbers don't lie, and right now, they're not flattering.
Why News/Talk Radio Is Shrinking — and How to Fix It
Hey, news/talk — if your focus is on pleasing the people who have been there since the ’90s, you will always be shrinking.
Click, Download, Decide: What News/Talk Radio Can Learn From On-Demand Audiences
At its very core, a listener scrolling through podcast episodes is making a direct choice, and you're now armed with clear data showing you what hundreds or thousands of your listeners prefer.
Why a News/Talk Radio Fill-In Host’s Job Isn’t to Sound Like the Regular Host
Bring your perspective, your pacing, your instincts. If that means the show sounds different for a day or a week, that's not a failure.
How to Build a News/Talk Radio Brand That Actually Means Something
Considering that there are millions of distractions, what is your unique market position? I will give you a hint: Your unique market position should center on your opinions and observations.
What News/Talk Radio Can Learn from FOX News’ Record-Breaking Run
Personality-driven content is a major reason for Fox's continued success.
The One Habit That’s Made Me a Better Radio Program Director
Most people are myopic. They are only focused on what is in front of them. It is a tough concept to teach and even harder to understand.
The One Trait Nearly Every National News/Talk Radio Host Share
I'm not saying this is the key to getting to the top. But I'm also not saying it doesn't hurt to have this quality.
Google Search Data Doesn’t Lie: Here’s What the News/Talk Radio Audience Really Wants
I am telling you that being the one-stop information shop is not a winning strategy for your show. It is about your opinion and observations.