Tag: AM Radio

Outside of Election Day, there are very few tentpole moments that are built, teased, and anticipated days or weeks in advance. However, the material exists. We just need to find it and be prepared for it, because the institutions themselves aren't going to hype it up.

The more people listening, the better. Without strong cume, our shows and stations are built upon time spent listening.

When listeners want to feel informed, entertained, and engaged by talk that actually reflects their lives, their state, or their region, they're not exactly super served by someone broadcasting from a studio 2,000 miles away.

One of the issues with that is the news cycle is moving so fast that an on-demand show from three hours ago may be obsolete. I think that is a challenge we have not fully adjusted to.

We can pretend there's some random revitalization on the way. Vintage and nostalgia are absolutely having a moment with younger demographics right now -- except for AM radio. They don't care about it, and let's face it: they're never going to.

I hate to hit you with this truth bomb: we are all replaceable. It is show business.

The numbers don't lie, and right now, they're not flattering.

Hey, news/talk — if your focus is on pleasing the people who have been there since the ’90s, you will always be shrinking.

At its very core, a listener scrolling through podcast episodes is making a direct choice, and you're now armed with clear data showing you what hundreds or thousands of your listeners prefer.

Bring your perspective, your pacing, your instincts. If that means the show sounds different for a day or a week, that's not a failure.