Tag: AM Radio

As has been written about and discussed plenty on Barrett Media and elsewhere this week regarding the sports radio wars between the "old school"...

"If left unchecked, you may very well be forced onto platforms that monitor you. That’s bad for free speech, it’s bad for privacy, and it’s bad for public safety."

There is more to life than the news cycle, the president's latest social media post, those rascally Democrats, and other frequent topics.

This data doesn't mean we can take our foot off the pedal when it comes to expanding our brand across various digital platforms.

I think there's a giant disconnect between what radio leaders think employees want and what they actually value.

"It feels wrong to say 'just keep your head down and do what you always do,' but I would say just keep your head down and do what you always do."

Advertisers are always looking for a reason to say no. Listeners are always looking for a reason to tune out. A neglected website hands them both reasons before a single word of content is ever consumed.

​How can we take advantage in news/talk with content and/or listener-engaging events that can engage beyond the die-hard political base? Think about how sports are able to hyper-engage their audience and grab the casual sports fans.

Always remember, you are in a privileged position. You get to ask questions for the people.

This is the moment where leaders in the format have two choices. You can plug your ears and shout “la, la, la, la, la,” or you can do something about it.