"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."
I am not saying to ignore the State of the Union. But we should all be focused on the biggest story, and that could be the State of the Union. More than likely, there will be something else.
You need to dress the role. You need to have a certain look that is recognizable. Being the radio guy or gal who thinks homeless chic is a great look — it is not.
At a time when too many are in doom-and-gloom mode, viewing the state of the format through this lens should put a pep in the step of every news/talk host, programmer, producer, news person, and board operator.
As the national political landscape gets saturated with content on YouTube, podcasts, and elsewhere, local stations won’t be able to win by trying to compete exclusively in that lane.
"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."