Tag: AM Radio

"It feels wrong to say 'just keep your head down and do what you always do,' but I would say just keep your head down and do what you always do."

Advertisers are always looking for a reason to say no. Listeners are always looking for a reason to tune out. A neglected website hands them both reasons before a single word of content is ever consumed.

​How can we take advantage in news/talk with content and/or listener-engaging events that can engage beyond the die-hard political base? Think about how sports are able to hyper-engage their audience and grab the casual sports fans.

Always remember, you are in a privileged position. You get to ask questions for the people.

This is the moment where leaders in the format have two choices. You can plug your ears and shout “la, la, la, la, la,” or you can do something about it.

I am not saying to ignore the State of the Union. But we should all be focused on the biggest story, and that could be the State of the Union. More than likely, there will be something else.

Is radio still enough to create career success and have a big enough audience to make it the most important medium for hosts today?

We all fantasize that our audience is totally glued into every moment on the radio. I wish that was true. It isn’t.

Is there already being a message sent that the role of Program Director doesn't really matter?

Give reasons to keep listening. Storytelling is part of a listener-focused experience.