"It’s an honor for all of us at Amazon to become a broadcast partner of the Masters Tournament and to provide fans additional hours of live coverage of this treasured event"
"This multi-year partnership with the NFL and its broadcast partners underscores our shared commitment to fans – delivering an unforgettable live game experience that champions innovation and fandom"
"I’m eager to deliver exceptional content for our FAST channel partners and bring our unique interview format to even more viewers who appreciate in-depth conversations with fascinating personalities"
“It’s exciting to see that our partnerships and unique offerings are resonating so well with passionate hometown fans and driving strong viewership and engagement across our growing subscriber base."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."