Tag: Arbitron
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Radio Ratings: A Single Point of Failure
Last month, the attorney general of Texas, Ken Paxton, filed a suit against General Motors. Attorney General Paxton has had an interesting history in...
Why Radio Cume Matters
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.
Brad Kelly Exiting Nielsen Audio Amid Executive Reshuffle
Kelly took the managing partner role in 2016, ascending from the role of Senior Vice President of Sales, marking the organization's first ever radio-focused executive after Nielsen purchased Arbitron in 2013.
The Face of Your Audience: Why Perception Isn’t Always Reality
In 2013, Arbitron conducted a study on radio listening which showed that over 92% of American's over the age of twelve listen to the...