Tag: Arbitron
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What Is the Media Rating Council, and Why Does it Exist?
"Measurement suppliers don’t have to apply for MRC accreditation, but many on both sides of the table consider the double checkmarks a necessity to be a serious player."
Following Connected Car Expert Roger Lanctot on LinkedIn is Time Well Spent
His writing is always entertaining, and you’ll never have any doubt as to where Roger stands on an issue in the industry.
How Would Audio Measurement Change if Nielsen Faced Stiffer Competition?
What would audio look like if we had only reach and much of the data were modeled?
Is Your Radio Station’s Target Demo 31 to 47?
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
Three Minutes And Emotional Impact = Better Ratings
Reducing the quarter-hour impact from five to three minutes changes the math. But it doesn’t change the emotional impact of what we’re playing and saying in the moment.
Radio Stations Should Invest in Qualitative Research
After decades in the world of ratings and having studied the history of the business, one thing is clear. There is room for one and...
Red, Blue, or Purple? Nielsen Has Them All!
Somewhere along the way, we became color conscious in this country. I’m not talking about race or ethnicity, but party affiliation. Republicans are red,...
Nielsen Gives a Two Minute Warning
Among the other things I do in my semi-retirement is hold membership on the National Association of Broadcasters Committee on Local Radio Audience Measurement,...
Experiment Often, Fail Early, Then Run A New Experiment
Thinking again about every element - is the true path to growth.
Nielsen Audio Discovers the Internet…Again!
It’s been a while, but the radio industry is being forced to give some attention to the Nielsen radio diary. Yes, the paper diary...