"It’s like I’m going back to an audience I haven’t talked to in a while. Most don’t change their listening habits. It’s been a lot of ‘where you been.’"
I don't view this as a "sky is falling" type move, really. But I can't help but wonder about the state of all-news radio at the company following this development.
Whether radio leaders want this to be true or not, the data is unambiguous: in radio, people are the commodity. Listeners want entertainment. They want connection. They want it for free.
"Alignment between where the audience is going and how content is delivered. The next generation of listeners isn’t choosing between audio and video; they expect both, seamlessly and on demand."
"The path forward isn’t about catching up—it’s about carving out something different, something that cuts through in ways the competitor doesn’t. Because in 2026, winning isn’t just about ratings books."