"This was Michael Jordan. The face of the NBA’s greatest era. The man who helped make the original NBA on NBC a cultural phenomenon. The opportunity to put him back in that environment should have been impossible to screw up. And somehow, NBC did."
Tuesday's tribute worked because it felt honest, not staged. Consequently, it's the kind of moment that reminds viewers why they tuned in beyond the headlines.
The news also signals the end of the franchise's relationship with WBBM. The Audacy-owned station had been the radio flagship for the Bears since 2000.
According to BIA Advisory Services, WTOP billed $70 million in 2021, slightly less than double second-place 102.7 KISS-FM in Los Angeles at $43 million.
“I’m really excited about the opportunity to expand our in-depth conversations with some of the biggest stars in sports through the launch of this new podcast,” said Esiason.
"For once, I'm not the marquee. I just get to go to work. We're gonna have that for you Friday nights every week, every Audacy station in the country through the Super Bowl. That will debut Friday."
Tuesday's tribute worked because it felt honest, not staged. Consequently, it's the kind of moment that reminds viewers why they tuned in beyond the headlines.
"You do not have to copy Bobby's style or act like a trial lawyer to win. The goal is simply to take these insights, adapt them to your unique voice, and make your show feel even more alive."