Tag: Audience Engagement

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Meet the Leaders: Chad Lopez, President 77 WABC/Red Apple Media

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"For an AM station, whenever anyone walks in, they say, “Wow, I can’t believe this is WABC.” It seems like a TV, radio, and media company ... About 65% of our staff is 30 and younger, which is incredible for an all-news station. I think that’s how we’ve adjusted to what’s going on with media in the market."

Charles Davis Looks to Build His Own Legacy Replacing Gary Danielson at CBS

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"Our chemistry comes from his goodness as a human being. The same goes for Jenny Dell and the rest of this CBS Sports crew. I could not have had a better welcome to this team."

The Industry According to: Steve Jones, Skyview Networks

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"I invested because I believe radio has durable strengths, and because a focused private company can move quickly enough to turn those strengths into growth."

Does the End of Intentional Talk Signal a Bigger Change Coming to MLB Network

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"Programs come and go in sports media, but some leave a mark that outlasts their time on the air. Intentional Talk may be signing off for the final time, but it will never be forgotten by the baseball fans who made it part of their daily routine."

How 7UP Disruption Strategy Applies to Classic Rock Radio

Columns Mike Stern Mike Stern -
Even more so than in other formats, there is significant power in disruption for Classic Rock/Hits radio. Relying on music from the past with...

Red Hotline Globe: Why Authentic Air Talent Matters

Columns Kevin Callahan Kevin Callahan -
"Build your personal footprint across social media and local events. Doing so ensures your connection with the audience belongs to you."

Why Great Radio Stations Need Weeds to Grow

Columns Kevin Robinson Kevin Robinson -
"The best programmers I have worked with were not obsessed with catching mistakes. Instead, they were obsessed with developing potential."

Luke Bryan, Boots, and the Future of Radio

Columns David Hill David Hill -
I was standing in the crowd at the Luke Bryan and Shane Profitt show. At some point, I stopped watching the stage and started...

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

Columns Mike Stern Mike Stern -
"For TikTok, every retained interaction is valuable."

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Charles Davis Looks to Build His Own Legacy Replacing Gary Danielson at CBS

Features 0
"Our chemistry comes from his goodness as a human being. The same goes for Jenny Dell and the rest of this CBS Sports crew. I could not have had a better welcome to this team."

The Industry According to: Steve Jones, Skyview Networks

Features 0
"I invested because I believe radio has durable strengths, and because a focused private company can move quickly enough to turn those strengths into growth."

Does the End of Intentional Talk Signal a Bigger Change Coming to MLB Network

Columns 0
"Programs come and go in sports media, but some leave a mark that outlasts their time on the air. Intentional Talk may be signing off for the final time, but it will never be forgotten by the baseball fans who made it part of their daily routine."

Inside Liz Claman’s New Friday Night Show on Fox Business Network

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“Just looking backwards helps nobody. Things have already happened. By Friday, you’ve got a week’s worth of market moves, big corporate bets, surprises, some spectacular missteps and real issues with the markets, which we saw starting around Tuesday and Wednesday. It even goes back to Monday, and there are reasons for that.”