Tag: Audience Engagement

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Why Pardon the Interruption’s Lack of Social Media, Promotion Is Both a Problem and a Strength

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"PTI has always chosen to be different from everything else on ESPN, dating back to the moment it first hit the airwaves. It has continued to resist changing its core formula despite trends within the industry and within the network itself. So, why change now?"

The Mens Room: KISW’s Listener-First Show Makes Callers the Star

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"Okay, stupid works, and we're really good at stupid."

How John Canzano Saw Sports Media Changing and Built Something Different

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"This industry is in a race to die slowly. We have to stop thinking that way and start reinventing."

Is Spotify’s Muse Agent the New Music Director?

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"These are truly uncharted waters, and we're going to have to dive in."

How 7UP Disruption Strategy Applies to Classic Rock Radio

Columns Mike Stern Mike Stern -
Even more so than in other formats, there is significant power in disruption for Classic Rock/Hits radio. Relying on music from the past with...

Red Hotline Globe: Why Authentic Air Talent Matters

Columns Kevin Callahan Kevin Callahan -
"Build your personal footprint across social media and local events. Doing so ensures your connection with the audience belongs to you."

Why Great Radio Stations Need Weeds to Grow

Columns Kevin Robinson Kevin Robinson -
"The best programmers I have worked with were not obsessed with catching mistakes. Instead, they were obsessed with developing potential."

Luke Bryan, Boots, and the Future of Radio

Columns David Hill David Hill -
I was standing in the crowd at the Luke Bryan and Shane Profitt show. At some point, I stopped watching the stage and started...

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

Columns Mike Stern Mike Stern -
"For TikTok, every retained interaction is valuable."

Popular

The Mens Room: KISW’s Listener-First Show Makes Callers the Star

Features 0
"Okay, stupid works, and we're really good at stupid."

How John Canzano Saw Sports Media Changing and Built Something Different

Features 0
"This industry is in a race to die slowly. We have to stop thinking that way and start reinventing."

Is Spotify’s Muse Agent the New Music Director?

Columns 0
"These are truly uncharted waters, and we're going to have to dive in."

News/Talk Radio vs. Social Media: Why We Have to Win the Race to Breaking News

Columns 0
We live in an on-demand world. People expect immediate information, and with their cell phones, they can get it.