Tag: B2B Selling
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Sports Radio Can Be The Search Engine In B2B Marketing
"Sports stations' ability to deliver B2B results is one of my favorite format attributes, and creating opportunities for new connections for businesspeople is critical for employee and C-level buy-in."
The Six B2B Buying Jobs A Client Has To Do
"We can focus on what we can control, and that is direct buyers most often. And we can do a better job of understanding how to assist our clients through their buying process best."
What Can Radio Do To Save Sales Jobs?
"We have lost trust, and without a radical turnaround, we will continue to do so."
You’ve Got 6 Weeks. What’s Your Game Plan?
"You have a deadline of 11/6 and first in the boat will get the opportunity."