Tag: barrett media

"Having a solution like ESPN Fan House helps brands reach fans in those moments and provides an opportunity for deeper engagement, impact and measurement."

"His leadership will also help BIA strengthen how we develop and deliver forecasting intelligence while leveraging AI and emerging technologies to expand the value of the insights we provide."

"Robin and Geno were there at the beginning, helping tell the story of a groundbreaking new league that would forever change the landscape of women’s sports. Bringing them back together for one night is a fitting way to honor the league’s history."

"His previous Country format experience in nearby Longview gives him relevant regional context."

"America's 250th birthday is pushing programmers to go bigger."

You don't need a research report to figure this one out. Taylor Swift turned a tour into something that moved local economies. Lainey Wilson...

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

"For TikTok, every retained interaction is valuable."

Nobody watches MS NOW's daytime shows for straight news, then flips to Fox News or Newsmax for conservative opinion. That kind of audience crossover just doesn't happen, and pretending otherwise is a losing strategy.

"There's not a better way to develop and maintain lasting relationships than to gather together and talk about our industry and craft."