Tag: barrett media
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YouTube Tops Streaming Platforms Earning Global Streaming Ad Growth
"Marketers are recognizing the value of platforms where consumers are spending more of their viewing time, particularly environments that can deliver both scale and measurable business outcomes."
MLS Reports Viewership up 62% Year Over Year at FIFA World Cup Break
"The growth we’re experiencing this season reflects the consistency and momentum MLS has built over the last three years."
Nielsen Executive Admits More Change Needed To Address Future of Diary Use in Markets
"We have some additional hills to climb. We do need to think about something that’s more substantive change to be able to address these issues."
2026 Edward R. Murrow Awards Winners Announced
Winners of the Regional Edward R. Murrow Awards will advance to the national competition. Those victors will be announced in August.
Inner Harbor Media launches 87.7 The Spot in Syracuse with ’90s hits format
"People still love the music of the '90s."
Could Pat McAfee Be the Most Trusted Man in Sports Media?
"The most influential person in sports media right now may not be the loudest debate guy, or the sharpest insider or the toughest interviewer. It may be the guy powerful people trust not to make the interview about himself."
What Mainstream Radio Can Learn From Christian Radio Right Now
"They appear willing to connect and work alongside the people helping audiences discover their music."
X96’s Todd Nuke’Em Explains Why Alternative Radio Must Reclaim Its Pre-Nirvana Roots
"You should not let the Classic Rock station steal U2 from you. That's your band."
Why Rock Radio Brands Must Stay Loud Between Memorial Day and Labor Day
"Every radio show or brand is one Lake Powell boat trip away from being replaced by whatever a friend puts on Bluetooth."
Can Podcasts Be Defined Better for Advertisers in 2026 and Beyond?
"Audiences aren’t sitting around wondering whether they’re consuming a podcast, a video show, a digital broadcast, or creator content. They’re just hitting play."