Tag: barrett media
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Yahoo Sports and Yahoo Finance Launch Sports Business Hub With Barrett Media Included
"The new sports business hub unites some of the most respected names in sports business journalism."
Magellan AI, iHeartMedia Strike Deal for Radio Advertising Attribution
“Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance.”
3 Questions About 97.1 The Fan Coming to Los Angeles
"Audacy isn’t just launching another station. It’s testing whether FM can finally unlock a market that has resisted the format at scale like other large markets."
WFAN’s Evan Roberts Finds New Energy In Return To Middays
"It’s like I’m going back to an audience I haven’t talked to in a while. Most don’t change their listening habits. It’s been a lot of ‘where you been.’"
Why An All-Donald Trump, All The Time Approach is Bad for News/Talk Radio
Many news/talk radio hosts will tell you that someone like Jimmy Kimmel "turns away half the audience" by his political opinions. And they're completely oblivious to the fact that they do the same.
3 Reasons Country Radio Is Losing the Audience Engagement War
"We have a massive opportunity in front of us. Why? Because the bar for authenticity, storytelling, and audience engagement has been set remarkably low."
NBC Sports’ NBA Comeback Has Hit Its Stride With the Postseason
"In one of its biggest broadcasts of the season, the network’s talent and production team elevated their performance and delivered a compelling postseason presentation."
Why WFAN’s Boomer Esiason Deserves a Spot in the Radio Hall of Fame
Boomer Esiason never paid his radio dues by doing an overnight show in Akron. He was thrown into the deepest water and told to swim. Not only did he stay afloat, he rose to the top of his profession.
How Todd Starnes Handles Owning The Mighty 990 KWAM and Hosting a National Afternoon Show
"It's a lot. There's no doubt about it."
CNN Sees 71% Primetime Increase in April, Fox News Continues Ratings Lead
For the month, Anderson Cooper 360 was the most-watched program on the network.