"Americans want to come together and celebrate this country, even if it’s just for a few hours. Currently, there’s very few things unfortunately that enable us to do that. This World Cup could do that and celebrate the country through the lens of soccer."
Not everyone can be #1 in Nielsen, #1 in revenue, or #1 in streaming. We all need to acknowledge the little victories along the way, not just the final destination.
We can pretend there's some random revitalization on the way. Vintage and nostalgia are absolutely having a moment with younger demographics right now -- except for AM radio. They don't care about it, and let's face it: they're never going to.