How can we take advantage in news/talk with content and/or listener-engaging events that can engage beyond the die-hard political base? Think about how sports are able to hyper-engage their audience and grab the casual sports fans.
"You have to be deemed to be at a quality level they want to accept on their channel. We continue conversations — sometimes they happen quickly, and sometimes it takes time to establish a relationship and determine whether it’s the right addition to their lineup.”
While strategic boundaries and expectations matter, at what point do we end up with so much focus or strategic segmentation that it has an adverse effect and stunts growth?
"Polling consistently shows that Americans — and especially conservatives — do not want further consolidation of broadcast television power in the hands of a few national entities."
"This partnership with UFC marks a defining moment for bet365 as we accelerate our growth globally and deepen our commitment to sports where live action and fan engagement are inseparable."
“As more viewers shift to streaming platforms for news and commentary, we are focused on ensuring Salem’s voices and perspectives are available wherever audiences are watching.”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."