“Research on this project began in 2024 and with a potential cume of over 200 million, we feel the time is right to target and super serve this audience."
"There’s a narrow stereotype about how women discuss sports. If you guys think we’ll be sitting around braiding each other's hair, that’s not what this is going to be about."
If you’re on the air and have built a relationship with your audience, are you telling your story? The more listeners know about you and the cast of your show, the more points of relatability they will have with you.
"Cheers to NHL Network for sending the pair to Italy for the Games. There is nothing like having that firsthand, on-site knowledge transferred to viewers."
The industry is shifting. Or, depending on your viewpoint, has already shifted. The news/talk format can no longer pretend that this avenue doesn't exist.
"It still is so much fun. In the end, it’s supposed to be fun. You have things that are a pain that you have to do every day, but even covering Mardi Gras -- with all the oopsie moments -- you’re delivering something special."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."