"You don't want to be that much different than what it was before. I know this city and the listeners. They are extremely loyal and they don't like change."
Trying new voices, testing digital opportunities, taking chances on content that may not be perceived as “traditional” in the News/Talk space, and experimenting with imaging, bumpers, and liners are all logical steps.
"Leagues can survive temporary ratings dips and negative media cycles. What they can’t survive is indifference. Indifference creeps in when fans start asking, “Is he playing?” before they ask, “What time is tipoff?”
Bloomberg has announced it is expanding its live programming with a new weekend show to debut later this month.
Bloomberg This Weekend will debut on...
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."