"The early start by several stations underscores the importance of Super Bowl week for sports radio, as media row once again becomes a key destination for live programming."
"NFL fans can look forward to expanded NFL programming, greater access to NFL Network, innovative Fantasy experiences and unparalleled coverage of America's most popular sport."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."