Super Bowl LX media row is officially underway at the Moscone Center in downtown San Francisco, as hundreds of sports media brands began their week of coverage. Typically, Monday is more about setup than execution for many brands.
However, this year in San Francisco brought a large number of stations that began their week ahead of schedule.
With the Seattle Seahawks and New England Patriots set to do battle in less than a week, both markets were well represented on media row Monday.
98.5 The Sports Hub began its broadcasting week featuring three live shows airing throughout the week from San Francisco. Scott Zolak and Marc Bertrand kicked off the day, followed by Mike Felger and Tony Massarotti with a special one-hour Big Game Preview program scheduled for the week.
WEEI was also on site in San Francisco but adjusted its lineup for the week. Greg Hill and Jermaine Wiggins will join Ted Johnson live from San Francisco, with a full slate of content and interviews planned.
Seattle also had a strong presence out west. iHeartMedia’s 93.3 KJR began its broadcasting week on site with Chuck & Buck, Marc James, plus Dave “Softy” Mahler and Dick Fain all broadcasting live from media row.
The buzz from the first day mirrored the growing excitement ahead of next Sunday’s Super Bowl kickoff in Santa Clara, California. Plenty of stations are already lining up celebrity guest appearances for the week. Several national sports radio outlets are providing coverage, including Westwood One Sports, FOX Sports Radio, SiriusXM NFL Radio, and Mad Dog Sports Radio.
ESPN Radio is scheduled to join media row beginning Wednesday morning with Unsportsmanlike and Clinton Yates. Additionally, a number of local radio brands from Audacy, iHeartMedia, and 13 universities are also present on media row.
The early start by several stations underscores the importance of Super Bowl week for sports radio, as media row once again becomes a key destination for live programming, brand exposure, and access to athletes and personalities ahead of the NFL’s biggest game.
With booths filling up and microphones already live, media row at the Moscone Center is quickly transforming into the epicenter of Super Bowl week, setting the stage for days of interviews, live broadcasts, and wall-to-wall coverage leading up to Sunday’s kickoff.
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