"When a broadcaster can create the kind of reaction that Mulligan’s departure generated, and when a brand can withstand decades of change and still command that kind of attention, there is still plenty of life left in both."
The great philosopher, Seneca, put it well centuries ago: "We suffer more in our imagination than in reality." Few situations in recent media memory fit that quote as neatly as this one.
When you don’t have to spend every segment beating to death a game that has been overanalyzed by every media outlet in America, there’s a freedom — and a chance to grow your audience — that comes along with it.
"Radio row didn’t lose its value overnight. It lost its purpose by inches. When the biggest week on the NFL calendar becomes about occupancy instead of moments, the math stops working."
"The early start by several stations underscores the importance of Super Bowl week for sports radio, as media row once again becomes a key destination for live programming."
"When a broadcaster can create the kind of reaction that Mulligan’s departure generated, and when a brand can withstand decades of change and still command that kind of attention, there is still plenty of life left in both."
The great philosopher, Seneca, put it well centuries ago: "We suffer more in our imagination than in reality." Few situations in recent media memory fit that quote as neatly as this one.
"I’m not satisfied with just competing. I want to win. I want our station to not just be relevant, but be one of the best sports stations in the country. We have an opportunity to do that."