Tag: Super Bowl Media Row
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Why Super Bowl Week Is a Win for News/Talk Radio
When you don’t have to spend every segment beating to death a game that has been overanalyzed by every media outlet in America, there’s a freedom — and a chance to grow your audience — that comes along with it.
Can News/Talk Radio Create a Super Bowl Media Row in Non-Election Years?
There are revenue and relevancy opportunities at stake. But getting everyone to pull in the same direction feels easier said than done.
Why Sports Radio Brands Are Beginning To Think Twice About Super Bowl Radio Row
"Radio row didn’t lose its value overnight. It lost its purpose by inches. When the biggest week on the NFL calendar becomes about occupancy instead of moments, the math stops working."
Why Mike Francesa Believes Super Bowl Radio Row Has Lost What Made It Special
"The NFL has made everything there so expensive that I think it’s priced a lot of the local stations out of the market."
Super Bowl LX Media Row Underway From San Francisco
"The early start by several stations underscores the importance of Super Bowl week for sports radio, as media row once again becomes a key destination for live programming."