Tag: barrett media
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Toast to 10: Then, Now, Tomorrow
"The odds of a business lasting 10 years are 35% according to the U.S. Bureau of Labor Statistics. For an independent media outlet, the odds are even lower. Yet here we are still plugging away."
How College GameDay Can Replace Lee Corso’s Headgear Selection
"Beginning this weekend in Norman, Oklahoma, College GameDay must reimagine its grand sendoff. Because while football will always be the vehicle, entertainment will always be the fuel sweetheart"
Why Kyle Brandt Refuses to Play the Hot-Take Game on Good Morning Football
"The one thing that has always served me well is authenticity"
The All-Christmas Flip Timing Is Key for AC Radio Success
"Boxcar-type numbers follow stations when they flip the All-Christmas switch. Nearly every Adult Contemporary brand has adopted the All-Christmas banner"
Why News/Talk Radio Should Stop Chasing Logos and Start Serving the Audience
If your station sucks, a rebrand without an actual plan will fall flat.
How Dave Ramsey, Mike Gallagher, Erick Erickson, and Joe Pags Learned to Deal with Criticism
"I'm perfectly ok if someone doesn't like me or doesn't agree with me or doesn't like my persona. I really don't care."
What Does CBS Evening News Need to Do to Rejoin the Nightly Newscast Ratings Battle?
Doing the same things that your competitors are doing isn't likely to be a magic fix.
First 2026 Local Adverting Forecast From BIA Advisory Services Shows Slight Uptick
BIA estimates $7.9 billion in political advertising will flow through local media during the 2026 election cycle.
FOX Sports To Honor Lee Corso Including Final Headgear Selection at Ohio State
"The broadcast on FOX Sports will not use ESPN’s feed. Instead, Ohio State will display Corso’s pick on the stadium Jumbotron"
Jeff Zillgitt Leaving USA Today After Three Decades
"The support and kindness have been overwhelming and have enriched my life"