Tag: barrett media
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MS NOW and MSNBC: The Good, The Bad, and The Ugly of the Rebrand
By shedding the traditional brand tie, MS NOW can finally lean into what it already is, and doesn't have to worry about what effect that might have on it's network counterpart.
The Radio Advertising Issue Is Rooted in an ROI Mistake
"Radio must return to doing what it has always done best: connecting with people"
How Tempo and Flow Drive Hot AC Radio Success
Programmers must pay close attention not only to the songs themselves, but also to how they are sequenced.
Why Q4 Is AC Radio’s Prime Promo Season
If you’re not actively working with your promotional team NOW, creating promotional and sales opportunities, the rest of the year will slip through your fingers.
Why The BNM Summit Is a Game-Changer for News/Talk Radio Professionals
What the BNM Summit provides are ideas. We are all in the radio station working every day, and sometimes you need to hear the perspective of others.
Nielsen Channels Lynyrd Skynyrd With ‘Gimme 3 Years, Gimme 3 Years, Mister’
Until Nielsen discovers that “it ain’t no fun staring straight down a forty-four” (figuratively, not literally), I expect we’ll be seeing Nielsen back at The Jug again, looking for more ways to cut costs.
Gary Myers Announces Weekend Program Coming to ESPN New York
"I plan to make this the best NFL radio show in NY and the go-to place to hear timely guests, insightful Giants, Jets and league-wide info and your calls"
J Steele Named VP of Programming at Zelus Phoenix
“I’m incredibly honored to step into this new chapter with Zelus Media Group." - J Steele
Galaxy Label Group Adds Mitch Mills, Elevates Cheryl Broz in Promotions
Cheryl Broz has been promoted to Vice President of Operations. and Mitch Mills joins as National Director of Promotion.
MediaCo Promotes Brian Fisher to Chief Revenue Officer
Fisher will oversee the revenue strategy for the company’s portfolio, encompassing national and local sales across linear, audio, digital, and event platforms.