As MSNBC prepares to change to the MS NOW branding, the cable network has unveiled its new studios on Times Square in New York, with state-of-the-art technology in mind.
On November 15th, the network will abandon the MSNBC brand it has used for more than 29 years to become MS NOW, an acronym standing for My Source for News, Opinion, and the World.
The new studio will be the home of more than 120 hours of live news programming each week.
MSNBC noted that the buildout of the studio — which comes as the network and its cable compatriots like CNBC are being spun off by NBCUniversal — took shape in three months. The network’s studios are located in the Versant headquarters in the heart of Times Square.
Included in the new studios are:
- The latest generation of LEDs on the market, fully capable of advanced broadcast applications and integrations across next-generation virtualized production, including AR, VR, and XR.
- More than 1,782 square feet of LED product, including a custom 1.6 mm LED video wall that is capable of 240 Hz operation.
- More than 2,648 individual LED modules, equaling 2,171 linear feet – or seven football fields.
- A virtual reality studio with more than 60 million pixels, including a truly flexible, undulating LED screen capable of 240Hz at 1.6mm and a dynamic 1.6mm LED floor.
- The cutting-edge display technology represents the finest pixel-pitch display capable of 240 Hz.
- This technology enables each camera to output four distinct images simultaneously.
- Camera tracking enables real-time content perspective shifts based on camera movement and zoom, delivering a highly realistic viewing experience.
- More than 300 light fixtures are powering all three studios.
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