Tag: barrett media
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How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings
Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...
20 Brands in 20 Days: Beata Murphy, 102.7 KISS FM Los Angeles
“There is a pie, and as new things come up, the pie doesn't get bigger. The slices, everybody's slice of the pie, gets a little bit smaller.
Radio in the Age of TikTok: Why Quick, Clear Openings Win More Listeners in Hot AC
In the battle for attention, brevity is power. Say it quickly, say it clearly, and say it in a way that makes the listener want more.
One Year Later: Key Takeaways on Music Radio Coverage
Music radio isn’t just about playlists or ratings; it’s about culture, lifestyle, nostalgia, and personality.
Adult Contemporary Needs A Brand, Not Just a Playlist
Just because you're in an Adult Contemporary format does not mean your brand needs to be placed in the background.
Understanding The News/Talk Radio Audience Is Key to Surviving in a Podcast World
If you are not focused on your ideal listener, you are dead.
Hubbard Radio Seattle Names Nick Beyer Vice President and Market Manager
“We are thrilled to welcome Nick back into the Hubbard fold.”
Bruce Logan Named VP/PD for 100.3 The Bull, 95.7 The Spot Houston
Logan was most recently OM/PD for Hubbard West Palm Beach, where he oversaw New Country 103.1 and Classic Hits Sunny 107.9.
Dana White Hints at New UFC Rights Deal “Leveling Up”
"More than likely, we’re going to end up with a platform that is way more global than we are now"
FOX Sports 1 Cuts Ties With Joy Taylor, Cancels Speak, Breakfast Ball and The Facility
"According to a report in The Athletic, Taylor's exit coincides with the cancellation of three underperforming studio shows: Speak, Breakfast Ball, and The Facility."