"In a world where listeners have numerous ways to consume the content they love the most, adding an incredible brand like Sirius XM will help us expand our reach to a new audience that we’re excited to be a part of."
"I’ll take a stand and say don’t show me a fake fan celebrating a home run because you want me to watch a different property that you have the rights to."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."