"You require to have baseball and radio because everybody hasn't died yet who grew up listening to baseball on the radio. But guess what? That generation is going to die at some point."
McKay recently served as a Brand Manager for Townsquare Media in New Jersey. He also held programming positions with Cumulus Media in Columbia, SC and Wilmington, NC.
Making new music discoveries should be an essential part of your music strategy. Adding and playing a song seven times a week overnight isn’t music discovery.
"You require to have baseball and radio because everybody hasn't died yet who grew up listening to baseball on the radio. But guess what? That generation is going to die at some point."