While there’s no doubt media has become very niche in its approach in super-serving very segmented audiences, local radio can still win by having trusted, informed, and well-versed hosts...
Talk radio and other traditional media are constantly exploited by slick professional manipulators of public opinion who operate at every level of political influence from the White House Press Secretary down to your local school district’s media department.
“In our industry, you have to be able to do multiple platforms....It's being able to do analysis on streaming. It's being able to do podcasts. You really have to be multifaceted."
“Consolidating our owned and operated podcasts under the Audacy umbrella enables us to deliver a single value proposition to the advertising community..."
"How do I get you to the point where you at least consider they went to medical school, you didn't. They know how to fly a plane, you don't. I know how to be on the radio. I know how to do a talk show, you don't."