"I think ESPN rightly wanted to own and operate and produce RedZone outright because of the galactic popularity of the show. But the NFL, for their reasons, wanted to retain control of the production of RedZone."
Keep in mind that Hispanic is not a race, but an ethnicity. Good survey practice requires that race and ethnicity questions be kept separate, and Nielsen does that.
"I think ESPN rightly wanted to own and operate and produce RedZone outright because of the galactic popularity of the show. But the NFL, for their reasons, wanted to retain control of the production of RedZone."