Tag: Barrett Sports Media

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Barrett Media to Introduce ‘The Mike McVay Award’ at the 2026 Barrett Media Audio Summit

"If you look around, you'll see Mike's fingerprints on thousands of radio stations and individual radio and music careers."

Scott Pelley’s Next Act: The Road Back Is Harder Than It Looks

Time does tend to soften even the sharpest edges. Careers have been rebuilt from tougher spots. Pelley's résumé still carries real weight.

America 250 Is a Moment That Sports Radio Was Built For

"America 250 shouldn't be viewed as another marketing campaign or corporate initiative. It should be viewed as an opportunity to remind audiences what great local sports radio does best."

How Radio Can Own the Taylor Swift Wedding Weekend

"Just in case we're only weeks away from America's royal wedding, let's get prepared!"

Do Your Job Like You Own The Company

"In our daily lives, there are a couple of things that come to mind that can put us in the mode of running our business like we are owners."

All Press is Not Good Press

The Christmas season is supposed to be a joyous one for many. But in 2018, Santa Claus and a 70 year old Christmas song...

Sports Radio Sales: The Movie

"Think WKRP in Cincinnati only with the whole focus on the sales team."

Something To Bet On

By nature I'm passionate about the radio industry and quick to defend it. Two decades of labor, five market stops, hundreds of relationships, and...

How Do You Leave An Impression On Clients?

What do you do to stand out? In the highly competitive world of media sales, why should someone choose you?  This is something we ask...

iHeart Flips 97.3 FM to Sports in Milwaukee

The competitive battle for sports radio supremacy in Milwaukee is heating up. Following Good Karma's decision to move their sports talk programming to the...

Giving Thanks In The Sales Department

I believe it might be law that when one is writing a column this close to Thanksgiving, you must write about what you’re thankful for. ...

How Not to Get a Job in Sports Radio: Sales Remix

Last week, Jason Barrett posted a blog titled “How Not to Get a Job in Sports Radio” outlining a myriad of ways you can blow...

How Not To Land a Job in Sports Radio

It's happening right now. In fact, it happens every day. But nobody is there to stop you from hitting the send button before damage...

Your Customer Isn’t Always Right

Much like we know any publicity is not really good publicity, your customers aren’t always right.  In fact, I’d venture to say in my...

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Scott Pelley’s Next Act: The Road Back Is Harder Than It Looks

Time does tend to soften even the sharpest edges. Careers have been rebuilt from tougher spots. Pelley's résumé still carries real weight.

America 250 Is a Moment That Sports Radio Was Built For

"America 250 shouldn't be viewed as another marketing campaign or corporate initiative. It should be viewed as an opportunity to remind audiences what great local sports radio does best."

How Radio Can Own the Taylor Swift Wedding Weekend

"Just in case we're only weeks away from America's royal wedding, let's get prepared!"

What Pizza Hut and Heinz Can Teach Classic Rock Radio Programmers

"Your station can do something Yum Brands and Heinz can't"