Tag: Barrett Sports Media

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The Return To KNBR I Never Saw Coming

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"I'm excited to be back in the game, grateful for another opportunity. I'm confident I can earn the trust of Bay Area listeners all over again. More than anything, I'm hopeful my friend Greg Papa wins the only battle that really matters."

20 Brands In 20 Days: Mike Street, WPGC, Washington D.C.

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"For a while, especially with mainstream hip hop and R&B, if it was new, you could just play it and it worked. But you have to be a bit more discerning these days."

Spotify’s Skip Ahead Feature Isn’t The Threat Podcasting Thinks It Is

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"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."

38 Years After Rush Limbaugh, Is News/Talk Radio Stuck in the Past?

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Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.

How Not To Land a Job in Sports Radio

Columns Jason Barrett Jason Barrett -
It's happening right now. In fact, it happens every day. But nobody is there to stop you from hitting the send button before damage...

Your Customer Isn’t Always Right

Columns Dave Greene Dave Greene -
Much like we know any publicity is not really good publicity, your customers aren’t always right.  In fact, I’d venture to say in my...

All-Star Cast Assembled for the 2019 BSM Summit

Columns Jason Barrett Jason Barrett -
If you follow me on social media, chances are you're aware of the upcoming BSM Summit in Los Angeles. The conference takes place February...

A Letter to a Young Salesman

Columns Dave Greene Dave Greene -
Ever wonder what you’d say to your younger self, the person you were when you just started in sports media sales?  Here’s what I’d...

Divorce Was Inevitable For the Oakland A’s and 95.7 The Game

Columns Jason Barrett Jason Barrett -
On Friday afternoon, the Oakland A's took an unusual approach to signal the end of their relationship with flagship radio station 95.7 The Game....

Let the Client Decide How Much They Want to Spend

Columns Dave Greene Dave Greene -
One of the biggest mistakes we can make in media sales is to decide what it is our client or prospect can or cannot...

Sports Radio’s Summer Ratings Report

Radio Jason Barrett Jason Barrett -
The Summer ratings book was released in early October to sports stations across the nation, and we do our best here at BSM to...

Don’t be Afraid to Walk Away

Columns Dave Greene Dave Greene -
Let’s talk about one of the hardest things to do in our line of work: walking away. Yes, believe it or not, there are reasons...

Selling Advertising Starts With Selling Yourself

Columns Dave Greene Dave Greene -
In my office hangs a small sign that (in part) reads: “You are not in the sales business, you are a marketing consultant who...

Beasley Media Enters the eSports Arena

Radio Jason Barrett Jason Barrett -
Beasley Media is getting into the eSports business. CEO Caroline Beasley announced today at the 2018 eSports Business Summit in Las Vegas that the...
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20 Brands In 20 Days: Mike Street, WPGC, Washington D.C.

20 Brands in 20 Days 0
"For a while, especially with mainstream hip hop and R&B, if it was new, you could just play it and it worked. But you have to be a bit more discerning these days."

Spotify’s Skip Ahead Feature Isn’t The Threat Podcasting Thinks It Is

Columns 0
"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."

38 Years After Rush Limbaugh, Is News/Talk Radio Stuck in the Past?

Columns 0
Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.

Lynn Barstow: Alternative Radio Programming Legend

Features 0
"The station does enjoy top of mind awareness from having that tentpole morning show. It gives us a connection to the audience that just being a music jukebox can't provide."