For the month of October across ESPN Digital, YouTube and ESPN Social media platforms, the company reached 199.3 million unique fans and approximately 71% of U.S. adults.
The game pitted head coaches and brothers John Harbaugh and Jim Harbaugh against one another and peaked at 19.2 million viewers during the 10 to 10:15 p.m. EST quarter-hour.
As a whole, the program registered as the fourth most-watched regular-season episode of all time and is up 21% over the comparable edition from last season.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."