As a whole, viewership for the Indiana-Ohio State game was up 38% over last year’s Big Noon Saturday average on the network, which was approximately 6.74 million viewers.
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Rose, a 14-year NBA veteran and former small forward, recently joined 'Big Ten College Countdown' on NBC and is working with Jordan Cornette and Josh Pastner on the studio program.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."