"We don't have to go to corporate and get approval to do these different things. It's really getting the staff together and sitting down and brainstorming."
Savvy companies recognize that by promoting word of mouth, such as sports radio advertising, WOM can amplify the buzz and direct what customers tell others about them.
"We don't have to go to corporate and get approval to do these different things. It's really getting the staff together and sitting down and brainstorming."