"If the FS1 program is destined to be a success, it must play by a different set of rules. It must adapt to the changing landscape while also keeping its authentic Barstool Sports feel"
"Bernstein is a well-known commodity that will drive audience with the new look and flashy sound, but will it resonate long-term with an audience while growing"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."