"I bet that after he does the Super Bowl and watches the Super Bowl with those guys, you’re not going to see him watching any more games with those guys."
That new production company will work with Shadow Lion, the creative agency formed by former NFL star Tom Brady, for sales and production of his popular series.
"Portnoy takes a very different approach to running Barstool than Pitaro does at ESPN. Both work because their companies employ people who understand the culture, fit, approach, and vision."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."