"Rather than chasing meters and subjectively touting that we have 'the best content' we should be focused on building strong, sustainable, multiplatform businesses."
Most sports radio talent searches take place behind closed doors with strict vows of secrecy. But 98.5 The Sports Hub isn't like most sports radio stations.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."