Tag: Barstool Sports

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Barstool Gains 24/7 Radio Channel on SiriusXM

Just less than a year ago Barstool teamed up with SiriusXM for a national radio show, Barstool Radio aired daily from 12-2pm ET on channel...

Are Barstool Sports and ESPN a Good Fit For Each Other?

To say that the inside of a sports media office is similar to the inside of a locker room would be a fair comparison....

FOX Sports Creates a Stir With Its New Digital Strategy

FOX Sports is under media attack after releasing a number of staffers from their digital department. The company is trying to modify its digital...

The Results of the 2016 Best In Sports Media Poll

For the past six days, the sports radio industry has been the center of my attention due to the release of BSM's annual Top...

Rich Keefe To Join Dale & Holley on WEEI

Strengthening your brand while weakening your competitor is a familiar strategy in sports talk radio. And WEEI is hoping it's one that works in...

The Story of How Barstool Sports Got Sold

Can you make an introduction to El Presidente? That was the request made around six months ago by Mike Kerns to the agent for Jared...

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."